B>Don’t Forget to Dream
Sometimes we know that something has to change in our lives.
That need often gives birth to a dream. The problem is we often
succumb to the fear of the unknown and turn our backs on the
doors that are opening to us.
Life was different back in the 1800's. Charles Tiffany was 15
when he completed his formal education and went to work managing
a general store for his father who owned a Connecticut cotton
mill. He worked long, hard hours - learning new things every
day. At 25 he still had nothing to call his own - and very
little money.
Let Necessity Breed Action
It was time to change his life - time to create his own success.
I can imagine the conversation he had with his friend, and new
partner, John Young.
"We're going to New York!" "To do what?" John asked warily.
"We're going to open our very own stationery & notions store on
Broadway!"
By now John was looking at him like he'd lost his mind, "With
what money?"
"I've talked my father into loaning us $1000."
"$1000! That's all? How are we supposed to start a new business
and have money to live on with just $1000?"
Charles had the perfect answer. "It's either that or be stuck
here for the rest of our lives."
The two young men went to New York - It was 1837.
Enlarge Your Expectations
The first three days of business in their new store on Broadway
were not promising. Tiffany & Young raked in a dismal $4.38 in
sales. No matter. With their sights set on success, the young
men worked hard to provide products people wanted. Within two
years they were selling glassware, cutlery, porcelain, clocks
and jewelry.
They had also learned a tremendous amount. They knew to search
for every opportunity. They knew to take advantage of ways to
expand their business. They knew each year would bring new
challenges and opportunities. But Charles still had no idea what
they would become.
Look For Ways to Expand
In 1841 they added a new partner - someone to travel abroad to
increase their purchasing power.
Six years later they recognized a growing market for quality
gold jewelry and began to manufacture their own.
Just one year later, in 1847, Europe was rocked by disturbances.
One of the results was diamonds declining 50% in Paris. They
took advantage of the situation to purchase huge amounts -
gaining enormous profits back in America.
All the while they were moving into bigger and better
storefronts. In 1867 they moved into the famous store still on
Broadway - Tiffany's.
The young man who left Connecticut to open a stationery store
became the owner of a $2 Million dollar business (the equivalent
of a multi-billion dollar business today) that was acknowledged
as the greatest jewelry company in North America.
Room To Grow
Sometimes your original dream may be just a shadow of its true
potential. Tiffany never dreamed of creating the greatest
jewelry company in North America. He simply moved toward every
opportunity - keeping his mind and heart open to every
possibility
Follow your dream. Take the steps to bring it to reality. But
don't let your own ability to dream limit you. Give the dream
room to grow. Give it every opportunity to become more. Take
advantage of your lessons learned and continue to forge ahead.
About Author :
Ginny Dye owns 5 companies, is a published author of 18 books,
owns her own publishing company, has 20 years in sales and
marketing management, has designed internet marketing systems,
developed corporate materials, and coached men and women in
achieving their dreams. This is her greatest passion. Most
recently she has launched Together We Can Change the World DAY
which mobilizes and connects people across the U.S.